Week 10 EOC: What are the benefits vs the features

My product of course has some benefits and features. Some are obvious and some are hidden and hard to find. Every benefit is well worth the money spent, same as the features, but it is better to reassure your customers that they are getting their moneys worth. “Lower-income consumers are price sensitive, but they will pay for products if they deliver a benefit that is worth the money.” –MKTG Page 7.

A few benefits to my product are: the price, it does not cost too much and does not cost too little, the distribution, it will be distributed in a “jello sized” container which is pretty normal and user friendly. “Package uniformity: A product line can benefit from package uniformity. All packages in the line may have a common look and still keep their individual identities. Again, Campbell's soup is a good example.” –MKTG Page 177.

Features can be just as, if not, then more important than the benefits of a product. A feature of Dirt with Worms is how much content is inside the package. It has enough content for a quick fill up but not enough to make you feel full or bloated. A feature is more of a want than a need in a product “A want can be for a specific product, or it can be for a certain attribute or feature of a product.” –MKTG Page 92.