Distribution

The primary focus for “Dirt with Worms” is the location and not so much worried about packaging. Because it is being advertised to young adults and teens still attending school the location placement of the product will be in traffic areas around campuses. “Place, or distribution, strategies are concerned with making products available when and where customers want them.” –MKTG Page 28.

The product will have to be in a fairly refrigerated or moderately cold area of the store but near the register so they can easily grab it and go. There may be a small number of sales in the beginning because there is only one product being advertised solely through social media but that is to be expected. “Also, marketing costs may be lower when there is only one product to promote and a single channel of distribution.” –MKTG Page 145.

Until the product becomes widely known and more abundant to the targeted market then we will have to rely on consumer awareness and convenience of the pricing and location within the store to boost the popularity of the product. “New products fall into this category until advertising and distribution increase consumer awareness of them.” –MKTG Page 176.