Promotion

“Dirt with Worms” will primarily be promoted on social media, which includes: Youtube, Vine, Instagram, Tumblr, Twitter, Facebook, etc. As a 21 year old male in college I know exactly how to reach the target market and it is definitely not through television commercials or flooding the user with advertisement on social media sites. “For example, aware of the aging population's health fears, the retail medical imaging centers Heart Check America and HealthScreen America advertise that they offer consumers a full body scan for early detection of health problems such as coronary disease and cancer.” –MKTG Page 112.

As the product will grow and become more popular then will it be advertised more prominently on social media sites with the promotion of popular users showcasing the product on their profiles and channels. To even further improve the product the popular users will also introduce the product to a whole new audience as friendly. “Because target consumers have incorrect beliefs about 24 Hour Fitness's attributes (the number and variety of classes), the gym must advertise and do other forms of promotion (such as an open house) to correct the misimpressions.” –MKTG Page 114.