Situation or SWOT Analysis

“SWOT analysis identifying internal strengths (S) and weaknesses (W) and also examining external opportunities (O) and threats (T)” –MKTG Page 22. A SWOT analysis will help you identify what your product flourishes in and what it is lacking.

The STRENGTHS of “Dirt with Worms” are: Dirt with Worms is a combination of cookies, chocolate pudding, and gummy worms, there is a variety of how you want it, it is different and offers more than your average pudding snack, and it is new. Identifying your strengths helps you discover your advantages over your competition. “Performing a SWOT analysis allows firms to identify their competitive advantage. A competitive advantage is a set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition.” –MKTG Page 23.

The WEAKNESSES of “Dirt with Worms” are: New, we have to establish who and what we are before we can go anywhere or do anything. Social Media, our business becomes word to mouth relying on mainly social media for advertising. It may also seem weird to others and they will not be willing to try it.

The OPPORTUNITIES of “Dirt with Worms” are: New, it is something new so people will want to try it first so they can give their opinion on it and the opportunity to introduce something people may be familiar with.

The THREATS of “Dirt with Worms” are: Normal pudding, people may think to themselves “well why do I need this?” if they are used to eating what they are familiar with. It is crucial to evaluate your surroundings and your consumers when using a SWOT analysis. “When examining external opportunities and threats, marketing managers must analyze aspects of the marketing environment.” –MKTG Page 22.