Target Market Strategy

A target market strategy will not only identify you are advertising to, but also gives you a potential area of interest. “The target market strategy identifies the market segment or segments on which to focus. This process begins with a market opportunity analysis (MOA)—the description and estimation of the size and sales potential of market segments that are of interest to the firm and the assessment of key competitors in these market segments.” –MKTG Page 27.

The targeted market for “Dirt with Worms” are young adults and teens who are attending school (high school or college). It will be set at a low price and sold as packs for busy students who do not have a lot of money to spend or time to have a large meal. “Any market segment that is targeted must be fully described. Demographics, psychographics, and buyer behavior should be assessed.”-MKTG Page 27.