Product

“Dirt with Worms” will enter exactly as advertise before it receives any upgrades or modifications. “The key to consumer purchasing lies beyond labels proclaiming sustainability, natural ingredients, or “being green.” Customers want sustainable products that perform better than their unsustainable counterparts.” –MKTG Page 6. Advertising as “this” product then giving the consumer something completely different than “this” product will make them feel cheated out of their purchase and they may refuse to purchase or even speak down on the product.

The idea of “Dirt with Worms” does seem a bit far-fetched or even ridiculous at first but there will always be people who will never appreciate or give something a chance because they are afraid or even envious. Some consumers may not like it because of how it looks or they price is not high enough for them so the quality seems to be lacking. “Customer value is not simply a matter of high quality. A high-quality product that is available only at a high price will not be perceived as a good value, nor will bare-bones service or low-quality goods selling for a low price.” –MKTG Page 7.

As time passes and the product becomes more popular then will the option to modify “Dirt with Worms” with different packaging and larger proportions. Feedback is always appreciated and will help improve the product and the company as a whole. “Companies have set up online communities with the sole purpose of getting feedback and ideas from teens.” MKTG Page 55.