Objectives

The objectives of a business is another crucial point because it says “We’re here, now what?” It let you, your business, and your consumers know exactly what you are trying to do without any confusion. “By specifying objectives and defining the actions required to attain them, you can provide in a marketing plan the basis by which actual and expected performance can be compared.” –MKTG Page 20.

The primary objective for “Dirt with Worms” is to establish itself as a new, creative, and innovative product that is here to stay and bring something new to the table. I also plan on creating milestones to motivate the employees and give us a progress bar. “Carefully specified objectives serve several functions. First, they communicate marketing management philosophies and provide direction for lower-level marketing managers so that marketing efforts are integrated and pointed in a consistent direction. Objectives also serve as motivators by creating something for employees to strive for.” –MKTG Page 26.

An objective I will always look after is the consume happiness. You cannot have a product if you have no customers right? Consumer happiness is one of the most important objectives this company will focus on, along with employee satisfaction. “First, it is a philosophy, an attitude, a perspective, or a management orientation that stresses customer satisfaction. Second, marketing is an organization function and a set of processes used to implement this philosophy.” –MKTG Page 2.